Listen insurance agents! Inbound marketing is NOT A QUICK FIX!

Do you print business cards because you expect them to create 20 leads a month?  No, yet most agents believe they are a necessity.  The idea that you can give a consumer prospect a business card and explain briefly, what you do in the hopes that they will consider you when they need that service.  With inbound marketing, it's the same thing, but better!

When you blog, post to social media, email newsletters, and have a legitimate web presence, you are essentially sending out thousands of "business cards" to consumer prospects.  Better yet, you are sending those cards out with the ability to tell them MORE about your services than a traditional business card and you are reaching them where they are; Facebook®, LinkedIn®, Google®, Twitter® etc.

So the next time you think to yourself, "why haven't I seen any leads" 60 days into your digital inbound marketing campaign, ask yourself "would I stop handing out business cards?"

Stick with it and if you want to start fresh, take a look at InsuranceDrip™  as an automated, turn-key option for handling all your digital inbound marketing needs.

Lastly, thank you to Jo-Ann Rogan, our Director of Social Media for bringing this concept to my attention.  Like many things in life, it's the perspective on what you are doing, where you are going and what you are experiencing that makes all the difference.  Thank you, Jo-Ann!